Reports and payouts

Metrics

The publisher dashboard reports per day, app and placement. Days follow the Asia/Tbilisi timezone.

Metric	Meaning
Requests	Qartvelo Ads ad requests from the SDK
Matches	Requests that returned an ad (fill)
No fills	Requests that returned no_fill
Fill rate	Matches / requests
Impressions	Accepted impression events (billed)
Clicks	Accepted clicks (at most one per impression)
CTR	Clicks / impressions
Revenue	Your share of the advertiser spend on your impressions
Fallbacks	Times the SDK handed a request to your fallback (no fill, timeout, error, creative failure)

Requests, matches, no fills and fallbacks can lag up to one minute; impressions, clicks and revenue are updated in real time. Test traffic is never counted. Reports can be exported as CSV.

AdMob impressions and revenue are not in Qartvelo Ads reports: they belong to your AdMob account and appear in AdMob. Qartvelo Ads only counts how often a fallback happened.

Revenue share

You earn a percentage of what advertisers pay for impressions in your apps. The platform default is 70%; an individual agreement can set a different share for your account. All amounts are in GEL.

Revenue per impression = campaign CPM bid / 1000 x your revenue share.

Balances and payouts

Balance	Meaning
Pending	Earned from impressions, not yet reviewed
Approved	Reviewed by Qartvelo Ads and scheduled for payment
Paid	Paid out to you

Payouts are manual: Qartvelo Ads reviews earnings (including fraud review), approves an amount, which creates a payout in the Payouts page, and marks it paid once transferred. Contact Qartvelo Ads for payment details and schedule.

Invalid traffic

Impressions and clicks that fail validation are never billed and never earn revenue. This includes duplicates and replays, events after the ad expired, clicks less than a second after the impression, implausibly high click-through rates and unusually high request or impression rates from one session. See fraud rules. Never click your own live ads: use test mode.