Targeting
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Qartvelo Ads targeting is contextual only: it uses the app and the request, never a person’s history. There are no advertising IDs, audiences or retargeting. Every option is optional; empty means “any”.
| Option | Values | Matched against |
|---|---|---|
| Country | ISO 3166-1 alpha-2 code, for example GE |
Derived from the network address at the edge. Requests without a known country count as Georgia |
| Languages | ka, en, ru (several) |
The device language, else the app’s default language |
| Android versions | 6 to 16 (several) |
The device’s Android major version. Requests without a version do not match a campaign that targets versions |
| App categories | games, news, entertainment, education, lifestyle, sports, finance, shopping, social, tools, travel, health, music, other | The publisher’s app category |
| Apps | Up to 500 approved apps | Specific apps |
| Formats | banner, interstitial, rewarded | The placement’s format |
| Frequency cap | 1 to 1000 per session, hour or day | Impressions of this campaign within one viewer session |
A viewer session is a random id that lasts about an hour and is never linked to a person, so frequency caps are approximate by design.
- Start broad and narrow down using the per-app and per-placement breakdown in Reports.
- Language targeting is the best proxy for the creative’s language: target
kafor Georgian-language creatives. - Rewarded video usually has the highest attention; banners the lowest price.